Proteus
Mon Aug 23, 2004, 10:12 AM
OK, heres the concept.
How would it sound if there was a network of LFS stores, say one located in each major population hub, or by state, who were networked to others???
By incorporating such a network, it would effectively bring us, the consumer cheaper prices as they would have more of a market presence, therefore it would be easier to source cheaper goods.
Also, you will find around the country, stores that specialise in various species of fish, why not use this to an advantage, instead of competing against each other, source the stock form the best sourece (in turn that would force the breeders & importers to raise the bar in levels of range and quality).
Also, combined promotions could be undertaken, therefore making the fish keeping hobby more of an attraction to the soon to be hobbyist (addict).
The center of such a network would be a HUB website where each business could promote themselves in an atmosphere that is condusive to keeping the customer happy... none of this, my fish are better, or store X sells trash... they all work together for some common goals, keeping the fish keeping hobby stocked and catered for, increased profitability and "Worlds Best" levels of customer service.
I would feel that so as not to over-saturate the market,
WA would have 1 designated store,
SA 1 store,
VIC 1 store,
ACT 1 store
TAS 1 store (is there anyone down there) :wink:
NSW 1-2 stores (1 SYD Metro, 1 Regional)
QLD 2-3 stores (1 BNE Metro, 1 Gold Coast/Sunshine Coast, 1 Far Nth QLD)
It also would be a network not based purely on profit or self gain, it would require some minimal cash flow/contributions to allow advertising, and some strict guidelines to ensure a certain level of quality control and ethics is maintained.
In return, I feel that the customer base for each business would increase significantly.
What do you think???
any suggestions, or stores you feel would fit this role, please suggest them here... (remember, it is only a concept at this stage)
How would it sound if there was a network of LFS stores, say one located in each major population hub, or by state, who were networked to others???
By incorporating such a network, it would effectively bring us, the consumer cheaper prices as they would have more of a market presence, therefore it would be easier to source cheaper goods.
Also, you will find around the country, stores that specialise in various species of fish, why not use this to an advantage, instead of competing against each other, source the stock form the best sourece (in turn that would force the breeders & importers to raise the bar in levels of range and quality).
Also, combined promotions could be undertaken, therefore making the fish keeping hobby more of an attraction to the soon to be hobbyist (addict).
The center of such a network would be a HUB website where each business could promote themselves in an atmosphere that is condusive to keeping the customer happy... none of this, my fish are better, or store X sells trash... they all work together for some common goals, keeping the fish keeping hobby stocked and catered for, increased profitability and "Worlds Best" levels of customer service.
I would feel that so as not to over-saturate the market,
WA would have 1 designated store,
SA 1 store,
VIC 1 store,
ACT 1 store
TAS 1 store (is there anyone down there) :wink:
NSW 1-2 stores (1 SYD Metro, 1 Regional)
QLD 2-3 stores (1 BNE Metro, 1 Gold Coast/Sunshine Coast, 1 Far Nth QLD)
It also would be a network not based purely on profit or self gain, it would require some minimal cash flow/contributions to allow advertising, and some strict guidelines to ensure a certain level of quality control and ethics is maintained.
In return, I feel that the customer base for each business would increase significantly.
What do you think???
any suggestions, or stores you feel would fit this role, please suggest them here... (remember, it is only a concept at this stage)